LOS ANGELES — Components 1 group Cadillac is assured it will probably resolve a dispute with filmmaker Michael Bay, who’s suing for $1.5 million for his concepts getting used with out permission in a Tremendous Bowl industrial.
In a 19-page lawsuit filed on Friday in Los Angeles Superior Court docket of California, Bay accused Dan Towriss, the principal proprietor and CEO of the Cadillac F1 group, of utilizing his concepts for the industrial earlier than he “abruptly determined to go in a special route.”
Cadillac mentioned in a press release to the Related Press on Monday that it met with Bay a few occasions and “it grew to become clear he couldn’t meet our timeline, and there in the end wasn’t a path ahead.”
“It’s unclear why he’s bringing this declare because the idea and artistic have been already developed and we have been solely exploring him as a director,” Cadillac mentioned. “We’re assured this can be resolved appropriately. Even so, we nonetheless admire Michael Bay’s inventive brilliance and would welcome the chance to work collectively sooner or later.”
Within the industrial broadcast on Sunday in the course of the Tremendous Bowl, the group unveiled a brand new automobile with a well-known speech by former President John F. Kennedy.
In his lawsuit, Bay, the award-winning director of motion motion pictures and commercials, mentioned Towriss vaguely informed him concerning the JFK speech and he confirmed him a seven-minute clip from “Transformers 3” the place he used the speech, and mentioned ”Towriss was thrilled.”
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