Actor Matthew McConaughey has filed recordings of his picture and voice with US patent authorities to guard them from unauthorized utilization by synthetic intelligence platforms, a consultant mentioned Wednesday.A number of video clips and audio recordings had been registered by the business arm of the simply maintain livin Basis, a non-profit created by the Oscar-winning actor and his spouse Camila, based on the USA Patent and Trademark Workplace database.
Hollywood takes stand towards AI
Many artists are more and more involved concerning the uncontrolled use of their picture through generative AI because the rollout of ChatGPT and different AI-powered instruments.A number of US states have adopted laws that serves as shopper safety towards sure AI techniques and deepfakes, however a lot of this is applicable primarily to malicious use or business functions.Just a few, notably Tennessee’s ELVIS Act handed in 2024, provide extra focused protections for artists towards AI-generated cloning or impersonation.
Scarlett Johansson sues AI app
A couple of actors have taken authorized motion to claim their rights. Among the many most notable is Scarlett Johansson, who sued the image-generating app Lisa AI in 2023 for creating an AI-generated avatar in her likeness for an commercial with out her consent.
Matthew McConaughey seeks totally different strategy
McConaughey’s strategy is novel in that he’s taking the lead in defending his picture and voice.The star of “Interstellar” and “Dallas Patrons Membership” isn’t any opponent of generative synthetic intelligence. He has acquired a stake in ElevenLabs, a startup specializing in AI voice modeling, and the corporate has created an AI audio model of McConaughey – together with his permission.Lawyer Kevin Yorn, who represents McConaughey, mentioned the intention of submitting with the patent workplace was “to be sure that our shoppers have the identical sort of protections that their companies have.”“The second half is to be sure that our shoppers are capable of seize among the worth that’s being created with this new expertise utilizing their voice and likeness,” he added.