Revealed on: Aug 24, 2025 06:46 pm IST
Sydney Sweeney acquired harsh criticism for her most up-to-date American Eagle business marketing campaign. Her Americana co-star Halsey has defended the movie.
Sydney Sweeney has been throughout social media within the wake of her controversial denims marketing campaign. She additionally stars within the new movie Americana, which underperformed on the field workplace amid the swirling controversy. Her co-star Halsey has now hit again at trolls who boycotted their movie over American Eagle controversy.
What Halsey wrote
In a now-deleted Instagram Story, Halsey wrote, “I do agree that our phrases are necessary on this local weather. I don’t, nevertheless, assume that it’s honest for the information cycle to predatorily rip a hardworking director and his hardworking crew for his or her movie that’s fully separate from and unrelated to a (fairly dumb) promoting take.”
She added, “You must go see this film. As a result of Tony Tost made an distinctive movie, in honor of a style he is aware of intimately. As a result of his work and his imaginative and prescient are larger than the 24hr gossip tabloid denim bulls–t.”
‘I’m not upset the movie’s launch is being damage by the timing’
In the meantime, in a now-deleted submit on her X account, Halsey wrote: “I’m not upset the movie’s launch is being damage by the timing. I’m upset {that a} bunch of non-celebrity individuals concerned on this movie are being bullied by the media.”
“I’ve mentioned all the things I’m permitted to say about my emotions on the advert. And if you happen to’re a fan of mine and assume I ‘assist eugenics’ then idk what to say idk why you’re a fan then tbh…” she concluded.
Americana is against the law thriller movie written and directed by Tony Tost in his movie debut. It additionally stars Paul Walter Hauser, and had its world premiere at SXSW 2023.
The American Eagle controversy
For the unversed, after the American Eagle advert surfaced on social media, Sydney discovered herself on the centre of a political firestorm on-line, the place many drew accusations of racial undertones within the tagline, which went as, “Sydney Sweeney has nice denims.”
Many accused the marketing campaign as tone-deaf because the pun on ‘genes’ has been traditionally used to have fun whiteness and attractiveness.
