Sydney Sweeney Ends Silence On American Eagles Jean Controversy

Sydney Sweeney, one of many largest rising stars in Hollywood proper now, has lastly straight responded to the controversy she discovered herself in the course of on the finish of July 2025. Sweeny’s American Eagle Denims advert shortly ignited backlash, with critics seeing the “genes/denims” wordplay as having eugenic undertones and selling racialized magnificence requirements.

In a brand new interview with GQ, Sweeney is requested if she was stunned by the response, and she or he responds by suggesting it was only a job for her, promoting an article of clothes she lives and dies by: “I did a jean advert. I imply, the response positively was a shock, however I like denims. All I put on are denims. I am actually in denims and a T-shirt on daily basis of my life.“

Concerning President Donald Trump’s response to the advert and backlash, Sweeney says: “It was surreal.” GQ additionally steered that it might really feel good to have “someone [having her] again in public, and conveniently some very highly effective individuals,” asking if Sweeney felt that approach, and the star responded:

I do not assume…. It isn’t that I did not have that feeling, however I wasn’t pondering of it like that, of any of it. I sort of simply put my telephone away. I used to be filming on daily basis. I am filming Euphoria, so I’m working 16-hour days and I do not actually convey my telephone on set, so I work after which I am going house and I fall asleep. So I did not actually see quite a lot of it.

GQ additionally addressed the impression that the controversy had on American Eagle’s enterprise and the way Sweeney felt about this. Try the feedback beneath:

GQ: By some stories, American Eagle’s inventory worth went up 38 %. Does that make it much less painful to be on the middle of that a lot dialog, if you understand that it actually labored for the enterprise that you just’re partnering with?

Sydney Sweeney: I used to be conscious of the numbers because it was going. So once I noticed all of the headlines of in-store visits had been down a sure proportion, none of it was true. It was all made up, however no one may say something as a result of [the company was] of their quiet interval. So it was all simply quite a lot of discuss. And since I knew on the finish of the day what that advert was for, and it was nice denims, it did not have an effect on me in some way.