The ultimate episode of Ekaki was unveiled final month. This marked the debut collection of YouTuber Ashish Chanchlani, who’s broadly identified for his comedy sketches. With Ekaki, he additionally ventured into the science-fiction house, a collection he wrote, directed, produced and acted in.
Ashish on dealing with loss
Ekaki marked a turning level in Ashish’s profession in addition to a significant inventive pivot. The creator, who is thought for his relatable comedy sketches, stated he felt the necessity to experiment. In an interview with Hindustan Occasions, Ashish was requested if his dad and mom and well-wishers had suggested him in opposition to taking such an enormous danger. He admitted that he had been listening to that for a very long time.
“And I used to be like, ‘Now that I’ve turned 30, if I don’t take a danger now, then when will I take a danger? Until when will I maintain making content material about Holi, Diwali and tuition lessons?’” he stated.
Whereas the present has gained vital traction on-line, Ashish admitted that it has not been financially rewarding to date. “If we see monetarily, I’m in an enormous loss, however emotionally and mentally, I’m in numerous revenue at present. Paise kama lenge aage chalke 100% (we’ll earn cash sooner or later 100%),” he stated.
Why Ekaki didn’t go on OTT?
Chanchlani additionally revealed that a number of OTT platforms initially struggled to know the present’s format. “Many OTTs didn’t fairly get what I used to be making an attempt to do. It’s primarily sketch comedy with a YouTube really feel, however woven into a bigger narrative. Because it was a brand new format, they discovered it troublesome to understand,” he defined.
Ashish added that he even obtained a profitable provide simply 10 days earlier than the present’s launch however selected to show it down. “A serious platform provided me a very good amount of cash, and I may have simply cashed out. However I knew I wouldn’t have been completely happy,” he stated, noting that releasing Ekaki on YouTube helped it attain a a lot bigger viewers.
“The viewership Ekaki has generated on YouTube is loopy, virtually 10 instances greater than it will have been on every other platform. Every chapter grew to become an occasion, and folks saved speaking about it for months,” he stated, calling the collection a present to his loyal viewers.
Extra about Ekaki
With Ekaki, Ashish Chanchlani steps absolutely into the driving force’s seat, taking over the roles of author, director, producer and lead actor. The collection displays his ardour and dedication to carry a narrative to life precisely the best way he imagined it. He’s supported by a trusted workforce all through the journey.
Kunal Chhabhria joins as co-producer, Akash Dodeja seems because the parallel lead, Jashan Sirwani oversees operations as government producer, and Tanish Sirwani guides the present’s inventive imaginative and prescient.