MSNBC Rebrands As MS NOW After 30 Years: What To Count on

Virtually 30 years after debuting, MSNBC is altering its identify. Since launching on July 15, 1996, the cable information channel has remained a tv staple for many years now, together with for its strong protection of breaking information and political commentary. Keith Olbermann and Rachel Maddow are among the many many notable people who’ve labored for the channel through the years.

Based on The New York Instances, by the top of 2025, MSNBC will likely be referred to as My Supply Information Opinion World (MS NOW) as an alternative. Rebecca Kutler, who’s the president of MSNBC, mentioned in a memo despatched to staff that the change is meant to symbolize “breaking information and best-in-class opinion journalism.” Learn her extra feedback under:

I need to acknowledge that for a lot of of you who’ve spent years or a long time right here, it’s onerous to think about the community by every other identify. This was not a call that was made rapidly or with out important debate.

The identify change can also be as a consequence of cable channels below NBCUniversal TV now being owned by Versant, an organization spun off from Comcast. As such, MSNBC is now not utilizing the NBC model as a part of their identify. Take a look at feedback from Mark Lazarus, chief govt of Versant, in regards to the identify change:

This provides us the chance to chart our personal path ahead, create distinct model identities and set up an impartial information group following the spin.

What This Means For MSNBC

Given how recognizable the MSNBC identify is, it should take time to get used to the identify MS NOW. Their dedication to protecting breaking information and offering in-depth evaluation of those occasions doesn’t look like altering regardless of the numerous change to the channel’s branding.

MS NOW is arguably shedding beneficial model recognition, however the change has been deemed to be the very best transfer below the possession of Versant and because the channel makes an attempt to be seen as extra of an impartial information group.

In contrast to MS NOW, CNBC will not be eradicating the ultimate three letters from their identify. It is because CNBC stands for “Client Information and Enterprise Channel” and never for the Nationwide Broadcasting Firm. CNBC may also have a brand new emblem that doesn’t embody NBC’s peacock imagery.

Our Take On MSNBC’s Identify Change

It’s at all times unusual when one thing acquainted abruptly modifications, and MSNBC altering their identify to MS NOW is not any exception. The MS NOW identify does not really feel as pure or roll off the tongue as simply as MSNBC does, however that will change over time and because the new identify turns into additional related to the channel.

Names are necessary, however what issues extra is that MSNBC will proceed to ship the high-quality reporting and evaluation that they’ve change into identified for through the years. So long as these strengths do not change, the channel’s strategy to information and its viewership should not be altered too drastically, whatever the identify.