Up to date on: Oct 23, 2025 10:38 am IST
Apoorva Mukhija says she needs to pursue new endeavors after gaining a contemporary perspective from her actuality TV expertise on The Traitors.
Content material creator Apoorva Mukhija has criticised the thriving commercialisation of content material creation and signalled her intention to step away from the area. In an interview with The Indian Categorical, Mukhija described the net world as “a circus” through which information shops chase her for clicks quite than advantage.
Apoorva Mukhija hints at retiring
Expressing her disillusionment with how content material creation has become a enterprise, Apoorva Mukhija stated, “All of us began doing this for enjoyable, and now individuals name it an trade. It was nearly speaking to a digicam , how did it turn into so severe? Now you must combat to remain related, attend occasions, get papped, and keep networks. I don’t know who commercialised this area a lot. I by no means took it that significantly. I’m only a woman who needs to speak to a digicam; it’s actually not that deep.”
Highlighting her exhaustion with perpetual content material creation, the creator stated, “I need to retire from content material creation. I’ve been doing it for too lengthy, so I need to do one thing else. I’m engaged on one thing else. If it pans out nice, if it doesn’t, then I’m all the time doing content material.”
This announcement comes amid sustained scrutiny of Apoorva’s public appearances. Earlier this yr, she confronted backlash over remarks throughout an episode of Samay Raina’s India Obtained Latent, which even drew consideration from the Nationwide Fee for Girls.
Apoorva Mukhija’s profession
Apoorva Mukhija first rose to fame as a digital creator, constructing a robust following via her unapologetic humour on social media. Her reputation on digital platforms ultimately opened doorways to the leisure trade. Apoorva made her tv debut with the fact present The Traitors India. Hosted by Karan Johar, the present premiered on June 12 this yr, on Prime Video. The season concluded on July 3 with influencer Uorfi Javed and poker participant Nikita Luther rising as joint winners, taking residence the highest prize for outsmarting their fellow contestants.
