Marvel Studios is taking an unprecedented strategy to launching Avengers: Doomsday‘s advertising marketing campaign. Following reviews that the primary trailer would display earlier than Avatar: Fireplace and Ash, it is now been revealed that Marvel really has 4 Doomsday trailers able to go, with every taking part in solely in theaters for every week earlier than switching to the following.
The announcement has sparked loads of discussions about why Marvel would put 4 totally different trailers for Avengers: Doomsday in theaters, fairly than simply do a singular one. Whereas it could possibly be a manner for Disney to assist juice Avatar: Fireplace and Ash‘s field workplace as followers flock to native cinemas to see a brand new trailer each week for a month, there additionally must be a sensible motive for the choice.
Instantly, a preferred principle rose to the highest. Many are satisfied Marvel has trailers deliberate to deal with every major workforce featured within the film: the Avengers, the Thunderbolts/New Avengers, the Unbelievable 4, and the X-Males. There’s an issue with that pondering, although, and it is led me to turn into satisfied Avengers: Doomsday‘s record-breaking trailers are for a distinct motive altogether.
Avengers: Doomsday Having Trailers For Every Workforce Does not Completely Work
At first look, the concept that Avengers: Doomsday‘s trailers deal with totally different groups would appear to make sense. Giving the Avengers, Thunderbolts, Unbelievable 4, and X-Males particular person teasers could be a sensible approach to give every group sufficient of a highlight with none of them feeling underserved within the first piece of selling.
This technique wouldn’t account for all of the groups in Doomsday, in response to Disney. The studio beforehand unveiled 5 groups at an Italian occasion, with the “Wakandan Warriors” consisting of Shuri, Namor, and M’Baku being thought of its personal entity. If Disney has already gone out of its approach to set up the Wakandans as a separate workforce, it might be an actual disservice to not give them their very own trailer.
Marvel is sensible sufficient to not overlook the Wakandans, and if they are surely their very own workforce in Doomsday with a definite plotline, it would not make sense to only lump them into one of many different trailers then.
However the core concept of every trailer specializing in one thing totally different is more likely to be correct. Somewhat than simply embody a brand new scene or two in every new trailer, Marvel could make all 4 Doomsday trailers really feel contemporary by shifting the main target. The workforce idea could also be near the fitting motive, however I imagine that it’s really a bit greater than that.
Avengers: Doomsday’s A number of Trailers Might Be For Every Universe Represented In The Film
I can not shake the sensation that Avengers: Doomsday‘s trailers will deal with teams of characters not simply from the identical groups, however from the identical universes. The film is a multiversal occasion that’s confirmed to have characters from Earth-616, Earth-828, and a X-Males universe collectively in a single narrative.
One trailer would have the power to deal with all of the characters from Earth-616, the MCU’s major timeline, setting the stage for the way they arrive to work together with Robert Downey Jr.’s Physician Doom. Captain America’s new Avengers workforce and the Thunderbolts might each be featured on this single piece of selling, teasing their eventual interactions, fairly than splitting them off. The Wakandans would additionally match into this trailer.
One other teaser could possibly be devoted to Earth-828’s characters. This consists of all of the members of the Unbelievable 4. Physician Doom can also be believed to hail from this universe, making this trailer an opportunity to deal with how all these characters make it to Earth-616 and the essential roles they’re going to play within the fifth Avengers.
Marvel would additionally have the ability to spend a complete trailer showcasing the universe that the X-Males characters come from. That is believed to be the identical universe seen in The Marvels‘ post-credits scene. Everybody from Beast, Professor X, Magneto, Mystique, Cyclops, Nightcrawler, and Gambit could be featured on this one and set the stage for the way they get wrapped up on this multiversal occasion.
Now, there’s a slight gap in my principle. These are the one three universes with characters confirmed to be within the film, leaving us one universe shy of ending the four-trailer plan. This could possibly be solved in a number of methods, comparable to giving one solely to Doom if he is not from 828. An alternative choice could be to use the fourth and last Doomsday teaser to disclose many different universes that can be featured.
This one might begin off specializing in Loki on the Finish of Time and briefly go to acquainted characters throughout the multiverse who can be in Doomsday. This might vary from Steve Rogers and Peggy Carter within the pleased ending universe they’re in on the finish of Avengers: Endgame, Wolverine and Deadpool and pals within the universe from Deadpool & Wolverine‘s ending, to even Tobey Maguire’s Spider-Man in his rightful universe.
So, my principle is 4 trailers that concentrate on Earth-616, Earth-828, the X-Males’s universe, and a mixture of different universes with smaller roles to play. Admittedly, that is not fully totally different from the primary principle, but it surely offers Marvel room to increase the scope of every trailer and make all of them worthy of being essential theatrical viewings.
It is only a principle, for now, however I actually imagine this is able to be a genius manner for Marvel Studios to put the muse for all the pieces Doomsday has to supply.
Avengers: Doomsday’s Trailers Highlighting Completely different Universes Helps Set The Stakes
One of many massive benefits of this strategy could be the way in which that Marvel would have the ability to talk the multiverse-spanning nature of Avengers: Doomsday‘s story. The totally different groups can be a giant a part of this narrative, however the results of the bigger universes that each one these characters inhabit can be extra essential.
By having every trailer deal with a distinct a part of the multiverse, Marvel can arrange simply how grand the stakes are right here. We’re not simply coping with a single universe being beneath risk like earlier than. Doom’s introduction will threaten the existence of the multiverse itself, placing universes the place iconic non-Marvel Studios franchises occurred vulnerable to being destroyed.
This might require Marvel to be prepared to substantiate the presence of potential surprises, like Spider-Man or Wolverine showing, however most followers already anticipate these characters to be featured. Utilizing them within the advertising as a manner for audiences to grasp the immense scale of Doom’s plan would increase the narrative and emotional stakes instantly.
Simply think about scenes of Maguire’s Spider-Man universe in peril or all the X-Males universe coming undone. These universes are ones viewers already care about, so their potential destruction could be extra impactful than the specter of a brand new, seemingly random universe ceasing to exist.
I could possibly be confirmed improper about this technique, however I actually hope I am proper and Avengers: Doomsday‘s a number of trailers have been made because of this. It might be an epic rollout that might actually get the general public buzzing with pleasure about what’s coming in a 12 months.
- Launch Date
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December 18, 2026
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Vanessa Kirby
Sue Storm / Invisible Girl
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Johnny Storm / Human Torch
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Ebon Moss-Bachrach
Ben Grimm / The Factor
