Netflix set a brand new report for reside sports activities streaming on Christmas Day, delivering the most-watched NFL sport ever on a U.S. streaming platform.
In accordance with the viewers measurement agency Nielsen, a median of 27.5 million viewers watched Netflix’s livestream of the Minnesota Vikings vs. Detroit Lions matchup, making it the most-streamed NFL sport in home historical past. Viewership peaked above 30 million through the broadcast, whereas the halftime particular, Snoop’s Vacation Halftime Social gathering, drew a median of 29 million.
These numbers show that Netflix has formally entered the competitors with regards to reside sports activities. The platform’s Christmas NFL video games final 12 months averaged 24.3 million and 24.1 million viewers, respectively. Whereas the Cowboys vs. Commanders sport fell quick this 12 months (averaged 19.9 million viewers), the Lions and Vikings made up for it.
Other than home audiences, Netflix additionally aired the NFL video games internationally. They have been out there worldwide, with viewers from greater than 200 nations and territories tuning in to no less than one matchup. Globally, the Lions vs. Vikings sport reached a median of 30.5 million viewers.
Whereas the Vikings and Lions’ Midwestern rivalry introduced in loads of views, many speculated that the halftime present probably additionally had one thing to do with the surge. Snoop Dogg headlined the present, and he was joined by Grammy Award-winning nation star Lainey Wilson. It additionally featured an look by Martha Stewart, who’s a family identify with regards to vacation cooking, drawing in a totally completely different demographic.
The NFL wasn’t the one factor that set main information for Netflix on Christmas Day. The streamer additionally launched the extremely anticipated Stranger Issues season 5 quantity 2 the identical day, which pulled in main numbers, too. Though the corporate didn’t disclose a single-day whole, the hit science fiction sequence was the platform’s most-watched title worldwide on December 25.
The Tremendous Bowl LX will happen at Levi’s Stadium, Santa Clara, CA (stadium of the 49ers) and air on NBC on February 8, 2026, at 6:30 PM ET and three:30 PM PT.
- based
-
January 16, 2007
- founders
-
Reed Hastings and Marc Randolph