There are artistes who adapt to codecs. After which there are those that merely observe their intuition. Lyricist and composer Swanand Kirkire belongs to the second class. Purely going by his intuition, he took the leap and turned creator with the brand new sequence, Bandwaale. However to him, the function marks his return to one thing foundational. “I come from theatre. I’ve written authentic performs. Lyrics occurred [later],” he stated, after we acquired on a name.
Starring Kirkire, Zahan Kapoor, and Shalini Pandey, Bandwaale revolves round three small-town artistes who come collectively to type an unlikely band. Music, naturally, is the backbone of the Prime Video sequence. That’s exactly the place Kirkire believes streaming platforms initially faltered. “I believe OTT platforms initially didn’t absolutely perceive the ability of music in Indian storytelling,” stated the artiste, who has additionally served as actor, lyricist, singer, and composer on the present.
Swanand Kirkire (excessive proper) in ‘Bandwaale’
In sharp distinction stands the Hindi movie ecosystem, the place songs are central to tales. “In cinema, while you make a movie with 5 good songs, they turn out to be the advertising and marketing engine. If the songs work, the movie advantages. In lots of early net sequence, songs had been both not marketed correctly or not launched independently. In order that they didn’t journey,” he famous.
What OTT sequence must push music, he stated, is a system that permits songs to achieve listeners outdoors of the episodes. He pointed to the movies’ construction of releasing music. “Songs would launch earlier than the movie. They’d play on radio, tv, in all places. There was a construction. With OTT, that construction remains to be evolving. Music should dwell outdoors a present too. Solely then will it have repeat worth.”
They acquired it proper
Kirkire famous that ‘Bandish Bandits’ and ‘Mismatched’ had been the uncommon sequence that embraced music of their storytelling. “The songs had been launched individually and promoted,” he stated.