Printed on: Aug 02, 2025 02:11 am IST
American Eagle shared an official assertion, standing by its controversial Sydney Sweeney denim advert.
American Eagle is dealing with intense criticism for its latest marketing campaign that includes actress Sydney Sweeney underneath the tagline “Sydney Sweeney has nice denims”. As per The Hollywood Reporter, the advert performs on the homonym between “denims” and “genes,” and American Eagle has launched a proper assertion defending the marketing campaign as a celebration of individuality and self‑confidence.
American Eagle shares official assertion
The advert consists of traces the place Sweeney states that “genes decide traits like hair color and eye color” after which quips, “my denims are blue.” A number of followers acknowledged that, mixed with Sweeney’s blonde hair and blue eyes, the message echoes eugenic themes and adopts the aesthetics of white supremacist propaganda. Regardless of the backlash, American Eagle has now defended the marketing campaign in an official assertion.
They wrote, “‘Sydney Sweeney Has Nice Denims’ is and all the time was in regards to the denims.” “Her denims. Her story. We’ll proceed to rejoice how everybody wears their AE denims with confidence, their approach,” the assertion continued.
Additionally learn: How Sydney Sweeney earned a denims model $400 million in a day: Behind the insane American Eagle rally
Doja Cat mocks Sydney Sweeney
Doja Cat has not too long ago weighed in on the controversy by posting a mock video on TikTok. Utilizing an exaggerated Southern accent, she mimicked Sweeney’s advert monologue, together with the phrase “My denims are blue.” Her parody has garnered over 20 million views and intensified public debate, with followers noting the satire underlines how problematic the unique messaging appeared.
The corporate claims the intent was to not provoke dialogue about anatomy or ancestry however to spotlight consolation and self-expression in denim put on. The controversy underscores broader tensions round advertising methods that depend on visible identification and symbolism with out absolutely contemplating cultural sensitivities.
FAQs
Q: What’s improper with the Sydney Sweeney marketing campaign?
A: Critics say its wordplay on “genes” and “denims” mixed with Sweeney’s picture evokes eugenic messages and whiteness as a super.
Q: How did American Eagle reply?
A: The model launched an announcement saying the advert celebrates confidence, and added a follow-up submit that includes a girl of color carrying denim.
Q: How did Doja Cat turn out to be concerned?
A: She posted a parody video mimicking the advert’s traces in a Southern accent, which has gone viral and fueled additional backlash.
