Kannada star Rishab Shetty’s Kantara Chapter 1 launched in cinemas on October 2 and created a stir on the field workplace. Whereas the movie continues its profitable theatrical run, it’s now set for its digital premiere in lower than a month, leaving followers puzzled concerning the brief hole between the 2 releases. In a latest interview with India As we speak, Hombale Movies’ Chaluve Gowda opened up concerning the purpose behind the movie’s early OTT launch.
Chaluve Gowda reveals purpose behind Kantara Chapter 1’s early OTT launch
Chaluve revealed that the movie’s early digital launch stemmed from a pre-existing settlement made years in the past, and defined, “Solely the South language (Tamil, Kannada, Telugu, and Malayalam) variations of the movie will launch on OTT proper now, not the Hindi model. The Hindi model will come after eight weeks. The settlement for this launch window was truly executed three years in the past, so it’s extra of an obligation on our half. Again then, the usual apply was completely different.”
He additional added, “Most South movies now observe a four-week window — some run longer, whereas others wrap up inside three to 4 weeks. Each movie has its personal settlement and timeline. Earlier than COVID, it was once eight weeks for all movies. Put up-COVID, even huge releases like Coolie are approaching OTT after 4 weeks throughout all languages, together with Hindi. So, it’s at all times selected a case-by-case foundation, relying on what works at that time limit.”
The producer additionally expressed confidence that the movie would proceed performing nicely on the field workplace even after its OTT debut, including that the variation in numbers would seemingly be solely 10–15%. Kantara Chapter 1 will premiere on Prime Video on October 31. Saying the information on Monday, the streaming platform wrote, “Get able to witness the LEGENDary journey of BERME 🔥 #KantaraALegendChapter1OnPrime, October 31.”
About Kantara Chapter 1
Directed by Rishab Shetty, the movie stars him within the lead function alongside Rukmini Vasanth, Gulshan Devaiah, Jayaram and others in pivotal roles. Serving as a prequel to the 2022 blockbuster Kantara: A Legend, the movie delves into the origins of the legends of Panjuluri Daiva, Guliga, and Chavundi.
Upon launch, Kantara Chapter 1 obtained widespread popularity of its visible results, performances, and route. It has emerged as one of many highest-grossing movies of the 12 months, amassing ₹816.85 crore worldwide, simply behind Chhaava.