Adam Scott’s Thrilling New People Horror Film Continues A Extremely Efficient Advertising Pattern


Adam Scott is not any stranger to the horror style, however his subsequent film would be the most terrifying venture he is ever been part of. The upcoming people horror film Hokum from Neon has already captured the eye of horror cinephiles thanks largely to the haunting first trailer, which was first seen as a part of the previews for Osgood Perkins’ Keeper.

The Severance star is probably the most noteworthy identify within the solid by far, and primarily based on the restricted photographs offered by the teaser, it seems that the story will largely deal with his character. ​​​​Nevertheless, it is troublesome to make any assumptions in regards to the measurement of his function resulting from Neon’s insistence (so far) on using a advertising tactic that is change into a pattern lately.

Hokum’s First Teaser Reveals Nearly Nothing About The Plot


Adam Scott within the Hokum trailer

The primary teaser for Hokum lives as much as its label, provided that it’s little greater than a collection of haunting, unsettling pictures. There may be nearly no info given about what the plot of the film would possibly entail, save for the truth that Adam Scott’s character seems to be on the coronary heart of the story.

A couple of particulars in regards to the film’s premise have already been made obtainable. Per Deadline, Scott shall be taking part in an creator on a darkish mission:

The movie follows reclusive novelist Ohm Bauman (Scott), who retreats to a distant Irish inn to scatter his dad and mom’ ashes, however the workers’s tales of an historic witch haunting the honeymoon suite grab his thoughts. Quickly, disturbing visions and a surprising disappearance draw him right into a nightmarish confrontation with the darkest corners of his previous.

The trailer would not present any key plot particulars to complement what little is already recognized about the primary narrative. There are many blink-and-you’ll-miss-it pictures which might be equal components creepy and out of context, and naturally the lasting picture is the nightmarish rabbit creature seen above.

Hokum‘s Damien McCarthy, whose modest breakout got here in 2024 with the extraordinarily well-reviewed Irish horror movie Oddity, has a modest filmography to this point, however the two options he produced earlier than Hokum rely extra on sluggish burn and haunting atmospheres, punctuated by sequences of extra intense terror. If the teaser is any indication, we’re in for extra of the identical with Hokum.

Latest Horror Hits Have Stored Advertising Obscure To Nice Impact


Amy Madigan as Aunt Gladys in Weapons
Amy Madigan as Aunt Gladys in Weapons

Hokum‘s first teaser follows within the footsteps of a slew of high-profile horror films which have maintained some semblance of thriller previous to their theatrical launch. Essentially the most well-known (and most up-to-date) instance is Zach Cregger’s smash hit Weapons, which was solely predicated on a thriller round a classroom stuffed with lacking youngsters.

Osgood Perkins’ Longlegs can be a superb comparability for Hokum, as its early advertising was very imprecise because it constructed intrigue. Nicolas Cage’s twisted serial killer character was saved hidden virtually solely, leading to a terrific in-theater reveal. Perkins did the identical in late 2025 with Keeper, which employed an analogous technique of letting a scary string of pictures do the heavy lifting versus plot particulars.

If our first style of Hokums hanging model of Irish people horror is any indication, horror followers are in for a real shock when the film lastly releases in Could 2026. There are nonetheless a number of months to go, so we could but get extra readability on the plot in future trailers, however to this point McCarthy and the Neon workforce have carried out an awesome job cultivating intrigue.



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Launch Date

Could 1, 2026

Director

Damian McCarthy

Writers

Damian McCarthy


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