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ScreenRant is coming to you live from CinemaCon! This annual convention for the movie theater industry is a key event for Hollywood – it’s become the place for any studio releasing movies in cinemas to present their upcoming slate, and is often where posters, trailers, and footage for hotly anticipated titles are revealed for the first time.
This year’s edition, held at Caesars Palace in Las Vegas, from Monday, March 31 to Thursday, April 3, could be especially big. After the one-two punch of the pandemic and 2023’s Hollywood strikes sparked the “survive ’til 2025” mantra, theater owners need to see the film industry deliver some big hits. And the major studios will be eager to prove their 2025 slates have what it takes to revive a box office that has struggled so far this year.
Today is Day 1 of CinemaCon, and Sony Pictures Entertainment will step up to the plate as the opening night presenter. The presentation is scheduled from 6:30-8:45pm local time (9:30-11:45pm ET), so keep an eye on this space for SR‘s exclusive reporting from the ground!
9:30PM – Sony’s panel is officially underway! No photos or videos are allowed this year, so all updates are text only.
9:25PM – Hi everyone! I’m Matthew, and I will be keeping you updated throughout Day 1 of CinemaCon. I’m excited to see what Sony has in store for us!