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ScreenRant is coming to you live from CinemaCon! This annual convention for the movie theater industry is a key event for Hollywood – it’s become the place for any studio releasing movies in cinemas to present their upcoming slate, and is often where posters, trailers, and footage for hotly anticipated titles are revealed for the first time.
This year’s edition, held at Caesars Palace in Las Vegas, from Monday, March 31 to Thursday, April 3, could be especially big. After the one-two punch of the pandemic and 2023’s Hollywood strikes sparked the “survive ’til 2025” mantra, theater owners need to see the film industry deliver some big hits. And the major studios will be eager to prove their 2025 slates have what it takes to revive a box office that has struggled so far this year.
Today is Day 3 of CinemaCon, and the big ticket items on the schedule are presentations by Universal and Focus Features from 3:45-5:30pm local time (6:45-8:30pm ET) and Amazon MGM from 8:15-10pm local time (11:15pm-1am ET). However, ahead of both is the first screening of the live-action How to Train Your Dragon, one of the year’s most high-profile releases. Watch this space for the first reactions from that, as well as SR‘s other live coverage from the ground!