Director Tony Tost Addresses Americana’s Stunning $500K Field Workplace Debut

Tony Tost’s Americana, starring Sydney Sweeney, Paul Walter Hauser, Halsey, and Eric Dane, amongst others, has seen surprising field workplace numbers, however the director stands by his film. Sweeney’s new crime thriller additionally misplaced its excellent Rotten Tomatoes rating forward of its launch, and now stands at a important approval score of 68%.

The darkish comedy Western revolves round a bunch of individuals all combating to amass a Native American artifact, and opened in additional than 1,000 film theaters — a restricted launch in comparison with immediately’s greatest blockbusters. Nonetheless, individuals have been nonetheless shocked when Americana introduced in a record-low $500,000 domestically from its opening weekend.

Most stories have famous that Sydney Sweeney’s American Eagle Denims advert controversy seemingly had some impact on the film’s efficiency, as she is undoubtedly the film’s headliner. Director Tost alluded to however did not immediately deal with this when he mentioned through X that Americana was “devoured up by the zeitgeist.“ Try Tost’s put up under:

Tost additionally shared, through X, a screenshot of a Letterboxd put up from 2022, commenting that he at all times anticipated Americana to be a “hidden gem” film. Tost argues that Americana‘s field workplace is because of it not being the best second or the correct of film, and Lionsgate will nonetheless revenue from it by means of different distribution offers.

Tost sounds pretty assured in Americana‘s future cult basic standing, and it may discover its footing on streaming, the place individuals can readily watch it for “free” out of straightforward curiosity. Even through the low season for main theatrical releases, the film has discovered itself with some robust competitors from titles like Weapons and even No person 2.

Lionsgate was by no means relying on this to be an enormous earner, and the zeitgeist’s consideration might be elsewhere with the explosion of incredible horror. One of many stars, Paul Walter Hauser, mentioned in an interview with The Hollywood Reporter that he additionally expects Americana to make a comeback someplace down the road:

[…] it is nonetheless going to be one among these motion pictures that can have long-term success. I do know individuals are going to encounter it, and it will change into some 13-year-old’s favourite film in three years, and it will be like what Reservoir Canines was for me at their age.

Our Take On The Director’s Clarification Of Americana’s Field Workplace Flop

I would not be so positive that this film will ever escape its unfavorable first impression. Americana‘s finances was $9 million (per Deadline), however Lionsgate solely paid $3 million for it; the corporate that truly made it, Bron Studios, filed for chapter in 2023. By the same old metrics {that a} film must make 2.5 instances its finances to interrupt even, Americana is definitely a flop.

I feel it may get a number of consideration on streaming, however this may in all probability be short-lived. Americana really cementing itself as a “hidden gem” will take much more real high quality, or so-bad-its-good-ness, to change into a staple of popular culture. On the finish of the day, I significantly doubt it has what it takes to reside as much as the standing of Reservoir Canines.