KPop Demon Hunters Expands Franchise With Netflix & Mattel Partnership

KPop Demon Hunters is getting ready for a franchise enlargement in partnership with the house owners of Barbie following the Netflix film’s huge run of success. KPop Demon Hunters‘ vital success and large viewership has made it one in all Netflix’s largest movie success tales in years. The musical fantasy film presently sits because the most-watched unique manufacturing in Netflix historical past.

Its most up-to-date success has come from a restricted sing-along theatrical launch, topping the field workplace in america and Canada with $19.2 million. Netflix and Sony, who produced the movie, have already got plans to increase the franchise, together with a possible KPop Demon Hunters sequel, alongside further media reminiscent of a TV present and stage musical manufacturing.

Now, Netflix has confirmed they’re teaming up with Mattel and Hasbro, each of whom have grow to be world co-masters for KPop Demon Hunter toy licensing. In response to their press launch, the toy firms will likely be releasing “a full portfolio of toys, collectibles, video games, role-play merchandise and extra” for all ages.

Netflix / Courtesy Everett Assortment

Mattel will likely be answerable for growing a plethora of motion figures, dolls, collectibles, playsets, and quite a lot of different equipment, together with a HUNTR/X doll set that includes Rumi, Mira, and Zoey. The set that includes the principle heroes of KPop Demon Hunters will likely be out there for pre-order beginning November 12, 2025, and can ship someday in 2026.

Hasbro will likely be creating plushies and electronics, whereas additionally utilizing their present manufacturers for collaborative merchandise. This consists of Monopoly DEAL: Kpop Demon Hunters, which is now out there for pre-order and can ship January 1, 2026. As well as, merchandise from each Mattel and Hasbro will likely be out there at retail in spring 2026, with plans for extra releases from 2026 onward.

This product deal is the most recent in an extended line of successes for KPop Demon Hunters, which has maintained cultural relevance ever since its launch on June 20, 2025. The lineup of deliberate toys and video games, with some already coming quickly, reveals a devoted push for the movie to grow to be a full-on franchise due to its preliminary success.

It is a deal that is certain to be profitable not just for Netflix, however for Mattel and Hasbro too. The recognition of the franchise transcends its youthful demographic, which means the businesses can supply various collectible merchandise and video games for households as effectively. These merchandise can even seemingly preserve the sequence’ recognition due to a staggered launch schedule.

Since KPop Demon Hunters is ripe for getting the franchise remedy, it additionally means merchandise that come out will assist in efforts to make the film profitable in avenues past the display. Netflix’s partnership with Mattel and Hasbro will little doubt work within the movie’s favor, each as a standalone product and as a profitable alternative for the streaming service.