This article covers a developing story. Continue to check back with us as we will be adding more information as it becomes available.
Streaming services are exploring the possibility of incorporating more commercials into their content. While platforms like Netflix and HBO/Max have long maintained a commercial-free zone, the streaming giants have started to seek new ways to increase revenue as their viewer base has skyrocketed. Audiences have largely fled the world of broadcast television to enjoy the ad-free entertainment of major streamers, but subscribers may start to see advertisements pop up in places they never expected.
According to Variety, streaming networks are more open than ever to selling their ad space to “media buyers,” which purchase ad space on behalf of major companies, brands, or agencies.
Developing…
Source: Variety