Apple TV+ raises its costs by 30% as stream-flation continues squeezing viewers, with providers persevering with to up the price of their platforms. Lately, Apple TV+ originals have grown to prominence inside the streaming panorama, from award-winning reveals like Severance to long-running sequence like Gradual Horses. Since launching in 2019, although, Apple TV+ has commonly elevated its price ticket.
Now, Apple has confirmed Apple TV+ will likely be growing in worth by 30% throughout international markets beginning immediately, August 21. Within the US, the streaming service will now value $12.99 monthly, up from its earlier $9.99 monthly worth. Apple states the value improve is because of its elevated output of authentic applications, alongside their lack of ad-based tiers.
What Apple TV+’s Worth Hike Says About Streaming Service Inflation
That is the third time Apple TV+ has elevated its pricing since launch in November 2019. Initially at $4.99 monthly, the streamer later elevated costs to $6.99 monthly in October 2022, then to $9.99 monthly in October 2023. The fixed worth will increase have mirrored the bigger streaming panorama, which continues to develop dearer yearly.
Whereas there are some bundle offers out there for varied streamers, equivalent to these between Disney+, Hulu, and HBO Max, the general value of streaming providers remains to be drastically growing. In July 2025, Peacock raised costs for his or her Premium and Premium Plus choices by $3, whereas Netflix raised costs for all its plans in January 2025.
|
Streaming Service |
Tiers & Price Per Month (Excluding Bundle Plans) |
|
Netflix |
Customary with Adverts ($7.99); Customary ($17.99); Premium ($24.99) |
|
Hulu |
With Adverts ($9.99); Advert-Free ($18.99) |
|
Apple TV+ |
Customary ($12.99) |
|
HBO Max |
Fundamental with Adverts ($9.99); Customary ($16.99), Premium ($20.99) |
|
Peacock |
Premium with Adverts ($10.99); Premium Plus ($16.99) |
|
Disney+ |
Fundamental with Adverts ($9.99); Premium ($15.99) |
|
Paramount+ |
Paramount+ Important ($7.99); Paramount+ with Showtime ($12.99) |
Nonetheless, for Apple TV+, the value hike comes as no shock given their present enterprise mannequin. In response to a March 2025 report, Apple TV+ is dropping $1 billion per yr attributable to their spending on streaming content material far exceeding their subscription numbers. This might be one other affect on why the streamer has determined to extend its month-to-month worth so shortly.
Our Take On Apple TV+’s Worth Improve
Streaming service costs appear to be growing exponentially, with worth hikes occurring for nearly each service at semi-regular intervals. Whereas Apple is justifying its improve in serving to to fund future authentic programming, equivalent to Severance season 3 and the upcoming seasons of Silo, it is nonetheless a serious drawback for shoppers pressured to pay extra to maintain watching.
Given the broad breadth of the streaming panorama now, it is rising tougher for the common individual to juggle the ever-increasing prices of streaming providers. Whereas Apple TV+ will doubtless keep subscribers attributable to how comparatively small a bump it’s, the streaming bubble is sure to burst because of the variety of providers and their ever-increasing value.