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A new report about what went wrong for the Marvel Cinematic Universe in the early 2020s reveals how Kevin Feige is now on a journey to bring Marvel Studios back to its prime.
A new detailed report from Wall Street Journal sheds more light on how the early 2020s put Marvel Studios on a negative trajectory due to CEO Bob Iger’s mandate that forced Feige to try to “satisfy parent company Disney’s hunger for content” on Disney+ when it first debuted. Because of the excessive increase in MCU content for Disney+, it stretched Feige and his team so thin. It got to the point where employees who worked on the 2020s Marvel projects said it was “challenging to secure enough time with Feige to get his feedback.”
This resulted in various creative teams having work they spent weeks fine-tuning that became “irrelevant once he weighed in,” leading to having extremely limited time to apply Feige’s changes ahead of the deadlines they needed to meet for their projects. The report also mentions that staffers were forced to chase Feige “in the halls to get answers.”
Per WSJ, Feige had told colleagues that he only agreed to Iger’s plans “because of a zealousness to tell more stories and a desire to be an ‘excellent corporate citizen,’” which ended up landing Marvel Studios with multiple theatrical releases that were rushed and underperformed at the box office. However, Feige is correcting the course, as they have been actively working on going back to quality over quantity.
One of the big factors that they are attempting to undo is the trend of Marvel having accidentally created a “no new fans club,” as the MCU began to feel like homework if they hadn’t watched various movies or TV shows ahead of time. Part of Feige’s course-correcting also includes limiting Marvel Television to two live-action shows a year, telling stories that are largely unconnected to the franchise, while he will be back with a bigger focus on film side.
Source. WSJ