Taylor Swift will attend Tremendous Bowl LIX on February 9, however she has not but taken the halftime stage. The worldwide star has fielded affords and fueled fan theories for years. But timing, enterprise ties and private priorities saved her within the stands as a substitute of underneath the lights. This yr, she plans to cheer for Travis Kelce and the Kansas Metropolis Chiefs whereas additionally supporting Kendrick Lamar and SZA through the present.
Tremendous Bowl LIX halftime present scheduling conflicts
In response to TMZ and Time, Swift has had clear causes to move in latest seasons. In 2024, she had simply restarted the worldwide leg of her Eras Tour. She managed to fly from Tokyo to Las Vegas to observe Kelce. Transferring her crew and manufacturing in time for a 13 minute set proved unrealistic.Hypothesis nonetheless swirled that she would seem with Usher. He had wrapped a Las Vegas residency and match the logistics. Swift didn’t be part of him.Earlier in her profession, critics questioned whether or not her catalog packed sufficient stadium punch. That modified as hits stacked up. Songs like “Shake It Off,” “Clean Area,” and “Unhealthy Blood” helped followers image her within the slot.
Taylor Swift’s model offers and re-recordings
Enterprise relationships additionally difficult the trail. Swift partnered with Weight loss program Coke beginning in 2013. Pepsi then sponsored the halftime present for years. That overlap restricted alternatives.When Apple Music changed Pepsi, rumors exploded once more. TMZ reported in 2022 that sources stated Swift needed to complete rerecording her first six albums earlier than accepting. She stayed busy releasing Lover, folklore, evermore and Midnights whereas revisiting older work.Swift later mirrored on a darker chapter. “Make no mistake—my profession was taken away from me,” she stated whereas discussing the fallout from clashes with Kim Kardashian and Kanye West. From a stronger place, she instructed Time, “It feels just like the breakthrough second of my profession, taking place at 33,” and added, “And for the primary time in my life, I used to be mentally powerful sufficient to take what comes with that.”With the Eras Tour now completed, the calendar lastly appears open. If she needs the stage, she will say sure.