“I’m Gonna Promote The Crap Out Of It”


Looney Tunes fans aren’t the only ones excited about Coyote vs. Acme‘s release saving as one star is weighing in on the surprise update. The upcoming live-action/animated hybrid movie is expected to follow the titular character as he sets out to sue the eponymous organization for their products always backfiring on him while hunting the Road Runner, giving them both a shot at redemption. Led by Will Forte and John Cena, Coyote vs. Acme became a source of infamy after Warner Bros. shelved it to obtain a tax write-off, though it was later saved by Ketchup Entertainment.

Now, in a recent interview with The Hollywood Reporter for his upcoming Netflix show The Four Seasons, Forte was asked about Coyote vs. Acme‘s release saving. The star was very enthusiastic in his response to the movie’s rescue, admitting he “never thought it would happenand promising Ketchup Entertainment he will “promote the crap out of it” to help make it a success. Check out what Forte said below:

I never thought it would happen, so it just came out of nowhere, and I’m so thrilled. Thank you Ketchup Entertainment, I’m so excited for people to see this movie. I’m gonna promote the crap out of it, just tell me what you want me to do, and I’ll go, I’ll do whatever — go to the top of Mount Everest, I’m there.

The Movie’s Unique Road To The Screen Could Boost Its Success Chances


In the wake of the movie’s shelving, Forte was one of the most outspoken members of Coyote vs. Acme‘s cast regarding its fate, having frequently iterated that it’s “such a delightful movie” and even going so far as to call Warner Bros. Discovery’s decision “f—ing bull—t. His co-star, Lana Condor, also echoed Forte’s sentiment to ScreenRant earlier this year, calling it the “most devastating thing in my career thus far” and revealing that the cast and crew held a “funeral screening” of the movie at some point:

I have zero update. I had the honor of working with incredible artists for it, and we built the most amazing worlds, and we got to work with phenomenal puppeteers and CGI and just all these things, and it was so nostalgic, and I loved the story through and through, and we had a blast making it. And I am genuinely heartbroken that there’s a world that no one will ever see it for tax purposes, I think. That’s so, so sad. And when I got the news, they invited me to a funeral screening, which is the saddest thing ever.

The cast’s ongoing passion for the movie is sure to make for a very passionate press tour once Coyote vs. Acme gears up for its 2026 release. But what will be more interesting to see is how the movie performs in theaters after its rocky two-year journey to the screen. Much like Zack Snyder’s Justice League, the Looney Tunes film has built quite a passionate fanbase since it was shelved, even without any proper material or footage being released, making it likely said group will head to the theaters.

Related

Why Max Removed The Original Looney Tunes Series, Just Over A Year After WB Canceled Its $70M Movie

The original Looney Tunes cartoons from the 1900s have been removed from Warner Bros.’s streaming service, Max, for one specific reason.

That being said, Coyote vs. Acme isn’t the first Looney Tunes movie that Ketchup Entertainment saved from being shelved by its studio, as The Day the Earth Blew Up also got a theatrical release thanks to them. In spite of the movie’s acclaim, holding an 88% approval rating from both critics and audiences on Rotten Tomatoes, it didn’t take off at the box office, having grossed just $12.6 million against its $15 million budget. Given Coyote vs. Acme reportedly comes with a $72 million price tag, it will certainly need a big promotional push from Forte and his cast as much as Ketchup.

The Movie’s Saving Is Hopefully A Testament To Its Quality


Wile E Coyote from Looney Tunes with an Acme detonator

Setting aside my concerns about the movie’s financial chances, Forte’s continued passion for Coyote vs. Acme and his own surprise at the movie being saved gives me a lot of hope for its quality. The Day the Earth Blew Up proved well worth the saving from Ketchup, and the fact they’re not racing to put it in theaters should hopefully indicate they’re setting it up for something big in 2026.

Source: THR



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Coyote Vs. Acme

Release Date

November 17, 2023

Director

Dave Green

Writers

Samy Burch

Producers

Carsten H.W. Lorenz, Christopher DeFaria




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