The primary Dune: Half Three trailer is coming quickly, in line with international star Timothée Chalamet, which may be very shocking given the franchise’s historical past. Legendary and Warner Bros. have saved the third chapter in Denis Villeneuve’s sci-fi sequence largely underneath wraps. A number of anticipated characters are lacking from the Dune 3 solid, and nearly no set images surfaced throughout manufacturing, both. We do not even know for positive what the title is.
All that is sure to alter as soon as the threequel’s advertising marketing campaign kicks off. And that’s occurring before anticipated. Chalamet lately advised the French discuss present Quotidien that the primary Dune 3 trailer is on the horizon. He stated (translated from French to English), “We’ve a trailer coming quickly that I simply watched, and it is superior.”
With Dune 3 not popping out till December 18, there was no actual expectation {that a} trailer was imminent. The franchise is shifting into uncharted territory to advertise the third, and probably remaining, entry on this sci-fi saga.
Dune 3’s Trailer Releasing Quickly Would Defy The Franchise’s Norm
When speaking about Dune 3‘s advertising technique, it is price trying again at how the franchise has been dealt with beforehand. And after digging by means of all of it, a teaser for the third movie coming within the subsequent few weeks and even months can be unconventional.
WB and Legendary waited till 100 days earlier than Dune‘s unique launch date (December 18, 2020) to drop the primary trailer, which occurred on September 9, 2020. However the movie was then delayed 9 months to October 22, 2021, placing the advertising marketing campaign on maintain. After they restarted it with the second trailer (however first post-delay), that got here 92 days earlier than the brand new launch date.
After the success of Dune, the studios seemed to provide Dune: Half Two an extended highlight. The first Dune 2 trailer got here out on Might 3, 2023, which was 184 days earlier than its launch date on the time of November 3, 2023. Legendary and WB even obtained a second trailer out on the finish of June earlier than delaying the movie to March 15, 2024, as a result of Hollywood strikes.
When it got here time for the studios to restart the sequel’s advertising marketing campaign, they returned to the primary movie’s technique of doing a trailer roughly three months forward of launch. Dune 2‘s third trailer (however first post-delay) got here out on December 12, 2023, 94 days earlier than its 2024 theatrical launch.
This all means that Dune 3‘s first trailer should not come till September, someplace between 90 and 100 days earlier than its launch date. If Chalamet is telling the reality in regards to the first look coming quickly (and he has no motive to lie), then it can come probably six months sooner than anticipated.
Even when we take a look at Dune 2‘s unique advertising schedule because the blueprint, a Dune 3 trailer would not be anticipated till mid-June. So irrespective of the way you take a look at it, Legendary and WB are poised to provide one in all 2026’s most anticipated films a big push that runs all through a lot of the calendar yr.
Why Dune 3’s First Trailer Might Be Coming So A lot Earlier
The studios’ switching up the advertising technique for the third Dune film to such a level may very well be tied to a number of elements.
For starters, a probably 10-month-long marketing campaign would go a good distance in positioning Dune 3 as a must-see cinematic expertise for audiences, one which they’re reminded is coming constantly, moderately than simply receiving a late-game push. That is one in all Warner Bros.’s greatest releases of the yr, so it’d make some sense for them to go all-out selling it to make sure the trilogy ends on a excessive be aware on the field workplace (topping Dune 2‘s $714 million haul).
This may be mandatory given the stiff competitors Dune 3 will face. It is nicely publicized that it’s going to go head-to-head with Avengers: Doomsday, with Chalamet and Robert Downey Jr. enjoying into the “Dunesday” double-feature prospects already. The Marvel film began its advertising marketing campaign in December, so there may be a necessity to begin selling the subsequent chapter in Paul Atreides’ story now so it would not get misplaced.
It is going to be in a position to have a trailer play in entrance of most tentpole films this spring and summer time, particularly fellow IMAX releases, to essentially make audiences conscious of its launch later this yr. Ought to this occur, Dune 3 would notably be part of Doomsday and Christopher Nolan’s The Odyssey as 2026 films that might have almost year-long advertising campaigns.
I am additionally not discounting the chance that Dune 3‘s trailer arriving quickly is an indication that it’s going to bow out of the “Dunesday” showdown and transfer its launch up. The movie might transfer as much as, say, October (Warner Bros. has Tom Cruise’s Digger dated for Oct. 2) if it will not put a pressure on the post-production. That’d probably permit a fall pageant premiere for the buzzy blockbuster (and for Villeneuve to maneuver to Bond commitments sooner).
Ought to the discharge date transfer up by about two months, then we’re not as distant from Dune: Half Three having the ability to have the same advertising schedule as its predecessor. The film will doubtless nonetheless have the franchise’s longest marketing campaign to this point, nevertheless it might all come inside a seven-month timeframe moderately than the 9 or ten-month schedule it in any other case may very well be on.
- Launch Date
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December 18, 2026
- Producers
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Mary Mum or dad, Tanya Lapointe, Brian Herbert, Kim Herbert, Byron Merritt, Cale Boyter, David Minkowski, Denis Villeneuve, Ildikó Kemény, Joseph M. Caracciolo Jr.