Streaming platform Netflix has now unveiled the info on consumer engagement on what content material customers have watched probably the most, marking a step in direction of viewership information transparency. The info has been shared within the launch of the primary biannual report of Netflix protecting six months of streaming habits on the platform, revealing for the primary time how licensed content material like US Community drama ‘Fits’ performs alongside the streamer’s originals, reviews Selection.
The brand new report, titled ‘What We Watched: A Netflix Engagement Report’, covers greater than 18,000 titles and almost 100 billion hours seen between January-June 2023. As per Selection, it consists of hours seen for each title (each Netflix unique and licensed TV reveals and flicks) watched for greater than 50,000 hours throughout that interval, the premiere date for any Netflix unique TV collection or movie, and whether or not a title was accessible globally.
On the prime of this report is ‘The Night time Agent’, a collection that debuted globally March 23 and racked up 812 million hours seen by the top of June. It was adopted by Season 2 of the household drama ‘Ginny & Georgia’ with 665.1 million hours of viewing and ‘The Glory’, a South Korean collection with 622.8 million hours of viewing. ‘Wednesday’ landed fourth spot as Netflix’s prime English-language collection of all time — not as a result of it was a much less common collection, however as a result of it got here out in November 2022, and a very good chunk of its large viewers had already accomplished the present by the January 1 begin date for this report.
The report by Netflix comes after a protracted combat between Hollywood labour unions and main studios. Following the WAG and SAG-AFTRA strikes, writers and actors gained extra compensation for his or her work in streaming, and their pay in a method is also affected by the better disclosure of US viewer information by companies like Netflix. Moreover, the report focuses on hours seen versus Netflix’s new favoured method of representing its weekly High 10 lists, which is by estimated viewers.
Nevertheless, Netflix says that greater than 60 per cent of its titles launched between January and June 2023 appeared on their weekly High 10 lists, so there’s a considerable amount of crossover between titles on the report and the standing week-to-week rankings.
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